Marketing Communication

Research undertaken by Forrester shows that visitors to media websites are demanding community features. Whilst online communities should not simply be tacked onto existing websites for the sake of adding community features, it should be noted that every website can benefit from community elements if correctly implemented. Online communities need time and dedication of they are too succeed, but avoiding community features altogether could result in your site losing its competitive advantage.
Online community development is not easy, especially if you lack experience in this area. If Read more

Importance of Effective Communication

Dr.S.Elangovan, Sri Venkateswara College of Engg&Technology, Thiurppachchur, Tiruvallur.631203 Tamil Nadu State; India

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What is communication?

Communication is a reciprocal sharing of information and ideas of written, oral, non-verbal information according to a common set of rules.

“ If you want to drink and drive, take cocacola” is a better way of communicating with drunken drivers and a better way of  communicating the Read more

Communication is a dynamic process. It goes way beyond the words we say. Many people interchange the words communication, language, and speech; but these terms are not synonymous. Speech refers to the actual words or sounds that are coming from your mouth. Language is the grammar, meaning and ability to use the words you have. When people talk about language, they are referring to both verbal and non-verbal language. Communication encompasses both language and speech, but it is more than that. It is the ability to share thoughts and experiences in a meaningful way while taking in, Read more

Best Practices for Your Change Management Communication Plan
Myths, Mistakes, and Must-Do’s
It’s standard practice in most organizations to build a communication plan as part of the overall change management project plan. Most companies understand that communication plays an important part in achieving the change management project initiatives. Not all communication plans are created equally, however, and many miss the mark. Communication should be more than just an occasional, sporadic activity. Here are some key points to remember in making your next communication plan Read more